Sales and Distribution
Distribution Network
Maintaining 12 branches, strategically located all over Saudi Arabia, OKAM takes on the intense pressure to build and sustain market trust and be competitive in Saudi food distribution market. To do this, OKAM performs with greater responsibility, transparency and integrity, while surpassing profitability and innovation.
With a longstanding experience, OKAM has built a strong foothold at 4 important sales channels with 15 warehouses all over Saudi Arabia. OKAM remains engaged with
- Over 800 wholesalers,
- 800+ proven HORECA dealers
- 10,000+ Direct Distribution Outlets
- and holds 100% coverage of hypermarket across Saudi Arabia.
OKAM’s tactical industry planning and distribution network leverage all potential resources to deliver food goods with uncompromised quality and taste. To reduce distribution risk, OKAM has extensively worked on suitable transportation and distribution networks. As a result, OKAM’s logistics and delivery programs are amongst the most competent and dynamic in the consumer goods sector.
OKAM has continued exploring opportunities to further increase its distribution footprint, new initiatives have been enforced throughout the organization. Today, OKAM’s distribution policy focuses on the following five key areas:
- Reducing distance to consumers
- Using alternative platforms
- Exploring new technologies
- Optimizing distribution channels
- Direct reach to safeguard product’s true taste and shape
Sales Force
OKAM’s sales force ensures that products are readily available to all consumers at the right place, at the right time and at the right price. This involves developing customized strategies and solutions for all trade and distribution channels and capitalizing on them through our strong network of distributors and expert marketers.
To yield maximum returns, OKAM’s avid sales force adheres to a few key elements:
- Absolute customer and sales visibility: Real-time response to customer’s search patterns and sales activities to enhance sales control across Saudi Arabia and beyond.
- Global trading: OKAM believes in integrating global food companies and extends its reach to support healthy food exchange within and across Saudi Arabia.
- Exploring new technologies
- Multi-channel sales management: OKAM automates the sale processes to manage multi-channel execution from warehouses to all sales channels, including direct distribution, agencies, outlets and other distribution partner networks.
- Enhanced decision making: OKAM measures and forecasts accuracy by business stats, sales turnover, or demand and supply, and compares market challenges to comprehend absolute decisions
- Global marketing management: OKAM’s talented sales force executes, measures and compares results of campaigns conducted by geography or country, to optimize marketing programs and spending across the organization.
- Enhanced support management: Focusing on enhanced customer satisfaction, OKAM puts additional efforts to both offline and online customer’s journey and search patterns.
All in all, OKAM is committed to continually developing quality food products by refining sales and distribution systems; by improving its high-end product line via best marketing and sales support all over Saudi Arabia and beyond.